{"id":1745,"date":"2022-11-02T16:30:33","date_gmt":"2022-11-02T16:30:33","guid":{"rendered":"https:\/\/eastside-story.de\/?post_type=avada_portfolio&p=1745"},"modified":"2022-11-03T08:37:05","modified_gmt":"2022-11-03T08:37:05","slug":"teva-pr-fuer-einen-pionier","status":"publish","type":"avada_portfolio","link":"https:\/\/eastside-story.de\/index.php\/portfolio-items\/teva-pr-fuer-einen-pionier\/","title":{"rendered":"Teva"},"content":{"rendered":"

<\/span><\/div><\/div><\/div><\/div><\/div>
<\/div><\/div>

Public Relations f\u00fcr die Mutter aller Outdoor-Sandalen<\/h2><\/div>

TEVA ist mit der Outdoorbranche bis heute fest verbunden. Als vor rund 25 Jahren die erste Outdoormesse in Friedrichshafen am Bodensee stattfand, hatte quasi jeder Besucher einen dieser praktischen Sandalen an. Erdacht in Kalifornien waren sie urspr\u00fcnglich f\u00fcr Kajakfahrer und f\u00fcrs Canyoning. Immer, wenn eine robuste und wasserfeste Outdoorsandale gebraucht wurde, war TEVA die erste Wahl.<\/p>\n

Heute ist das nicht anders. Die klassische Trekkingsandale gibt es weiterhin. Und jetzt geh\u00f6ren TEVA Sandalen auch zu den Lifestyle-Schuhen. Weltweit sind sie zum Must-Have f\u00fcr den Sommer geworden: Kaum noch ein Laufsteg, ein Fotoshooting oder ein Blogger, der nicht auf die Marke setzt.<\/p>\n

eastside tr\u00e4gt seinen Teil dazu bei, indem wir kontinuierliche Pressearbeit leisten und strategische Bloggerkooperationen einf\u00e4deln.<\/p>\n

Ein gelungenes Beispiel ist die Integration der TEVA-Sandalen und Schuhe in dem Schweden-Bericht von Friederike und Tobi auf ihrem Blog Freiseindesign.<\/p>\n<\/div><\/div><\/div>

<\/div><\/div><\/div><\/div>
<\/div><\/div>
\"\"<\/a><\/div><\/div>
\"\"<\/a><\/div><\/div>
\"\"<\/a><\/div><\/div>
<\/div><\/div><\/div>
<\/lite-youtube><\/div><\/div><\/div><\/div>
<\/div><\/div><\/div><\/div>
<\/div><\/div>

Mehr spannende Projekte<\/h2><\/div>
REIMA<\/span>Sabine Messner<\/a><\/span><\/span>2026-03-05T15:28:35+00:00<\/span>
\n\t\t\t\t\"\"
\n\t
\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tREIMA<\/a>\n\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\n\t\t\t\t\t\t<\/a>\n\t<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>
NEWLANE<\/span>Sabine Messner<\/a><\/span><\/span>2026-02-23T13:39:00+00:00<\/span>
\n\t\t\t\t\"\"
\n\t
\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tNEWLANE<\/a>\n\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\n\t\t\t\t\t\t<\/a>\n\t<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>
ZAG Skis<\/span>Sabine Messner<\/a><\/span><\/span>2025-11-12T16:38:50+00:00<\/span>
\n\t\t\t\t\"\"
\n\t
\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tZAG Skis<\/a>\n\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\n\t\t\t\t\t\t<\/a>\n\t<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>
Bergsportfachverband Bayern<\/span>Sabine Messner<\/a><\/span><\/span>2025-11-12T16:24:51+00:00<\/span>
\n\t\t\t\t\"\"
\n\t
\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tBergsportfachverband Bayern<\/a>\n\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\n\t\t\t\t\t\t<\/a>\n\t<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>
Berchtesgadener Land<\/span>Sabine Messner<\/a><\/span><\/span>2025-10-16T14:33:26+00:00<\/span>
\n\t\t\t\t\"\"
\n\t
\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tBerchtesgadener Land<\/a>\n\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\n\t\t\t\t\t\t<\/a>\n\t<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>
Berchtesgadener Land<\/span>Sabine Messner<\/a><\/span><\/span>2025-09-01T09:44:57+00:00<\/span>
\n\t\t\t\t\""Da
\n\t
\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tBerchtesgadener Land<\/a>\n\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\n\t\t\t\t\t\t<\/a>\n\t<\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>
<\/i><\/div>
<\/i><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":1748,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"portfolio_category":[20,26,19],"portfolio_skills":[],"portfolio_tags":[],"class_list":["post-1745","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-influencer","portfolio_category-outdoor-sport","portfolio_category-public-relations"],"_links":{"self":[{"href":"https:\/\/eastside-story.de\/index.php\/wp-json\/wp\/v2\/avada_portfolio\/1745","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eastside-story.de\/index.php\/wp-json\/wp\/v2\/avada_portfolio"}],"about":[{"href":"https:\/\/eastside-story.de\/index.php\/wp-json\/wp\/v2\/types\/avada_portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/eastside-story.de\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/eastside-story.de\/index.php\/wp-json\/wp\/v2\/comments?post=1745"}],"version-history":[{"count":2,"href":"https:\/\/eastside-story.de\/index.php\/wp-json\/wp\/v2\/avada_portfolio\/1745\/revisions"}],"predecessor-version":[{"id":1771,"href":"https:\/\/eastside-story.de\/index.php\/wp-json\/wp\/v2\/avada_portfolio\/1745\/revisions\/1771"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eastside-story.de\/index.php\/wp-json\/wp\/v2\/media\/1748"}],"wp:attachment":[{"href":"https:\/\/eastside-story.de\/index.php\/wp-json\/wp\/v2\/media?parent=1745"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/eastside-story.de\/index.php\/wp-json\/wp\/v2\/portfolio_category?post=1745"},{"taxonomy":"portfolio_skills","embeddable":true,"href":"https:\/\/eastside-story.de\/index.php\/wp-json\/wp\/v2\/portfolio_skills?post=1745"},{"taxonomy":"portfolio_tags","embeddable":true,"href":"https:\/\/eastside-story.de\/index.php\/wp-json\/wp\/v2\/portfolio_tags?post=1745"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}