{"id":1562,"date":"2022-11-01T14:05:16","date_gmt":"2022-11-01T14:05:16","guid":{"rendered":"https:\/\/eastside-story.de\/?post_type=avada_portfolio&p=1562"},"modified":"2025-08-27T13:47:18","modified_gmt":"2025-08-27T13:47:18","slug":"influencer-marketing-tatonka","status":"publish","type":"avada_portfolio","link":"https:\/\/eastside-story.de\/index.php\/portfolio-items\/influencer-marketing-tatonka\/","title":{"rendered":"Tatonka"},"content":{"rendered":"

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Influencer Marketing: Daria Daria ist dann mal weg<\/h2><\/div>

Dariadaria ist dann mal weg. Mit einem Tatonka-Rucksack auf dem Jakosbweg.<\/p>\n

Die Bloggerin aus Wien hat sich 2010 dem Bloggen, der vegetarischen Ern\u00e4hrung und einer nachhaltigen Lebensweise verschrieben. Allein auf Facebook hat sie \u00fcber 48.000 Freunde.<\/p>\n

In diesem Fall galt es f\u00fcr TATONKA zum Fokusprodukt Yukon (Trekkingrucksack) die Kampagne \u201eExpedition Outdoor Life\u201c zu planen und zu realisieren. So entstand mit Dariadaria: \u201eHow to Pilgern in \u00d6sterreich\u201c<\/p>\n

Wir haben mit ihr eine professionelle, reichweitenstarke Influencerin gewinnen k\u00f6nnen. Wichtig war uns dabei, dass das Produkt zur Reise und zum Blogger passt und die Story authentisch umgesetzt wird. Zahlreiche Posts inkl. eines pers\u00f6nlichen Gewinnspiels in den sozialen Netzwerken rundeten die Aktion ab.<\/p>\n<\/div><\/div><\/div>

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